"Lurpak is launching a £12m marketing campaign throughout 2010 that uses a new creative called the ‘Joy of Creation’. It aims to explore the pride and sense of achievement felt when cooking from scratch.
The marketing campaign will also include the introduction of new branded lorries, digital activity targeting bloggers who are passionate about food, a new website and a 5,000 site outdoor poster campaign.
It will use straplines like ‘One offs don’t come wrapped in cellophane’ and ‘Pride, you won’t find it in a ready meal’, the campaign taps into the brand’s over arching message that ‘Good Food Deserves Lurpak’."
http://www.marketingweek.co.uk/arla-launches-ads-for-lurpak-and-cravendale/3008466.article
Lovely, mouth watering tasty treats from Lurpak by one of my favourite agencies : Weiden and Kennedy. No surprises to experience the fundamental beauty when cooking with the Nations favourite butter. Very interesting campaign - very subtle in who and how it's targeting the audience, the use of mouth watering images would sway any novice!
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