This months 'AD of the month' goes to French Connection - The Woman, created and designed by London agency Fallon. It is to no surprise ...over the last few months I have seen it being critiqued and recognised on a global scale - as a piece of advertising that gets straight to the point.
I love the feeling of the story being only half told - the pondering thoughts that run through your mind, and the stunning angles of the varied shots of each ad. The language speaks to the audience, but the lack of interaction with the audience can also be noticed ... some say a recognised trait of work by Fallon or Saatchi London ... I say let go, and be consumed!
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