Cadbury: TWIRL Bites

I've just come back from holiday (yes I had a fabulous time!) but I have seen lots of juicy stuff since I've been back - firstly, the first advert from Cadbury's Twirl in 15 years!!

Brilliantly filmed - from the moment it came on last night I thought it must have to be the one and only Cadbury - who else ... the joy of whirling ... characters, scenarios and lots of twirling. Fireworks, momentum, weird Cave-Man's spiralling arm - joyous! It's fun - a persona that Cadbury's seems to capture beautifully in all their adverts and it is a great use of invigorating the Twirl brand personality.