Selfridges recently launched a new type of interactive campaign to
promote its 
new DENIM store.
This 
new
 type of interactive advertising was actually created by collage of 
well
 over 300 images - all shot by members of the public. An audience was 
invited to The Old Selfridges Hotel to create the montage - the video 
brings 
the collage to life and illustrates how technology can be used as
 explained 
by the photographer Tom Craig. “If you imagine every 
different perspective
[at an event] and every 
different individual takes a picture, and that picture 
becomes a mosaic,
 then the contribution of all of those people becomes 
an epic image”
Its a great way to interact with user engagement - the ad itself took less 
than 24 hours to create which shows how technology has and is developing. 
It's been featured online & on billboards - I've even pictured it on the 
flagship store itself (see below)! 
