Monday, 1 July 2013
DENIM l o v e
Selfridges recently launched a new type of interactive campaign to
promote its new DENIM store.
This new type of interactive advertising was actually created by collage of
well over 300 images - all shot by members of the public. An audience was
invited to The Old Selfridges Hotel to create the montage - the video brings
the collage to life and illustrates how technology can be used as explained
by the photographer Tom Craig. “If you imagine every different perspective
[at an event] and every different individual takes a picture, and that picture
becomes a mosaic, then the contribution of all of those people becomes
an epic image”
Its a great way to interact with user engagement - the ad itself took less
than 24 hours to create which shows how technology has and is developing.
It's been featured online & on billboards - I've even pictured it on the
flagship store itself (see below)!