CINEMAGRAPHS

A Cinemagraph is an image that contains within itself a living moment that
allows a glimpse of time to be experienced and preserved endlessly...

Jamie Beck and Kevin Burg are the wonders behind this visual identity.

These are beautiful, captured moments as soulful photography.
Taking traditional photography and immersing it in isolated animations of multiple frames.

 
FASHION EDITORIAL

"Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn't until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha "it's more than
a photo but not quite a video".

Images courtesy of iGNANT and Cinemagraphs.