EvianBabies

Absolutely brilliant - I only saw this last night and loved it, it was so fun and like-able that it would be hard not to make you smile!!

I read on Leanne's Blog (Advert Junkie LD) about how she won an Evian Baby T-shirt and thought what a great campaign it was - get people to take pictures of them wearing the T-shirt - encourage fans to join in the dancing fun via a website and iPhone app that allows them to become actors in the video and wham! You've got yourself a brand experience...

It proposes that we're all babies inside... and BETC Euro RSCG have executed this video from the Print campaign released last year - it captures spirit, movement and energy. Does it reflect the Brand or Bottled Water? Some may say it benefits the entirety of the bottled water industry rather than Evian in particular - I don't agree or disagree. I think it is clever, has an awe of spontaneity and makes the viewer smile...

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