Something to brighten the day ... brilliant use of typography in the environment. Amusing but so tacky that its good!
I know type in the environment is everywhere, from road markings to signs, to street numbers, to shop windows...they consume our daily lives. It seems copy-laden radio commercials, newspaper ads, billboards and logos are also everywhere.
Consumers are exposed to a ridiculous 3,000 advertisements on a daily basis - yet we might only retain a few. These commercial messages have invaded our public consciousness, and whilst many sadly are not remembered, you will undoubtedly remember either the worst, the best or the one that made you stop...and look twice!
Think about what you saw today and what you can remember ... I have a feeling it wont be much... correct me if I am wrong?
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