Wednesday, 17 August 2011

Seven Dwarves

Seven Dwarves is the latest reality TV show on Channel 4 - I love their exposure and marketing push for the screening which aired this week. The camera filmed residence marks the latest subculture richness that seems to draw us all in ... well most of us - remember ' Big Brother' OR 'My Big Fat Gypsy Wedding?'' And you should know what I mean, it is trying to:

"Break through Panto stereotypes to show how this group of dwarf actors face the challenges of ordinary life head-on."

The marketing material out and about is clever - cliché maybe ... but Channel 4's in-house creative team have done well, they created 20 mini billboards which launched before the show around London, see below. Great stuff!

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