Your average computer, smartphone and tablet
can display 16.7 million colours?
Did you know that?
Well
now you do - Dulux Paint are offering 16.7 million people the
opportunity to purchase a colour for a small fee to help save a child's
life.
"Adding colour to people's lives" is a beautiful and
memorable way to change the way a child lives. Colour has such a
powerful presence in our daily lives - we are bombarded with colour from
the minute we open our eyes, it is simply everywhere. As the mobile is
becoming larger and is expected to feature more so in our lives by 2015,
it seems that this is not only a great cause but creatively it is
challenging the media we use on a hourly basis.
You can support the cause here.
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