BBH has created and produced the latest campaign for The Guardian - showing is ground breaking open journalism and multi-platform credentials!
The campaign strapline 'the whole picture' - was first used in 1986 celebrating 'the points of view' Guardian ad. Now - in conjunction with the latest 'Three little pigs' TV advert - which promotes the new model of journalism, BBH have produced a fantastic piece of design executed successfully both in print and in the digital realm.
It celebrates :
What I love is the print campaign - I love the visual approach - you totally get it - the use of graphical, minimalist shapes & colours enhances the story and primary focus. See the posters below - I've seen them up and around Manchester - literally taking over the city! Make sure you look out for them...