Saturday 21 November 2009

AMNESTY BRIEF...

Sarah and myself are going to tackle this brief that was set several weeks ago, I really liked the idea of it but was consumed with my Visual Language idea, so now might be an appropiate time?
AMNESTY 'SILENCE' PROMOTION (Print or Moving Image )
Amnesty International require a strong conceptual campaign
and Image for its continued Promotion of free speech aimed at any Country generally within the United Nations who censor free speech. ( no country need be named specifically ) This campaign aims to focus on the concept of human rights and FREEDOM – what visual metaphors have you already created for freedom and levity ?– this piece could highlight the ‘absence of freedom’ ? imprisonment - emancipation
Produce an overall Print campaign. A powerful memorable poster – and or direct mail concept – lateral image and strap line with Copy.

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