PERSONAL PROJECT: DEAF AWARENESS CAMPAIGN

This is the final poster that I have designed for the campaign, it incorporates all the essential messages of how how you can be mis-heard or mis-interpreted and the effect that it can cause.

The posters would have the following taglines:

"It's Thursday or I'm thirsty"

"Biscuits or Big kiss"

"I love you or Elephant poo"

"Alzheimers or Old timers"

Each design would house the individual shape to that word, allowing each poster to be read easily and clearly.

The clinical approach is suitable for the on-print media of this campaign, making it effective to the visual style.

As I have been in contact with The Deaf Centre Manchester, I took the final poster along not only to get their opinion but hoping that they would allow me to leave it up so that members of the public could see the campaign. They were very happy to get involved and were pleased with the final outcome I had produced.


Hopefully it will begin to make a significant difference to those who suffer from deafness and non-deaf members of the public who are not aware.

PERSONAL PROJECT: DEAF AWARENESS CAMPAIGN

I have found the personal project very thrilling and enjoyed every minute of it. Being in control of the development and the outcome has been an essential skill that I think has taken this campaign further.

As I am promoting the awareness of deafness, my message is this:
"With 1 in 7 being deaf or hard of hearing, make sure you're not misunderstood
In order to improve your face to face communication, follow these si ple steps and you will be more easily understood: speak directly to your audience, pronounce words clearly and ensure your face and particularly lips are visible."

For the hand in I thought of several ways to promote the campaign, as my designs are originally posters and would be displayed where a large demographic of society would go e.g. doctors, dentists, reception desks, transport stations etc. I further developed this into a direct mail/ postcard promotion, an Interactive billboard advert and an online display on websites including NHS etc.

The direct mail/ postcard promotion would be suitable for those who cannot get out or may be restricted by a disability. They would also be placed in less commercial environments e.g. bars, pubs etc. The message is similar to the posters but with a less formal approach, I designed them so that they can be interactive and the viewer can touch the shape of the mouth.





As they would be essential to the promotion of deafness/ mis-interpretation I wanted them to be placed in various places within towns/cities. Sponsored by RNID, their importance is significant and should be recognised by many.



Posters in situ on trains and and well advertised spaces that would allow it to be accessible to everyone, the mouths are intriguing but with an important message.


Here is the interactive billboard display that would be a constant reel of mis-heard words/ sentences, highlighting the important of Lipreading and how it really can optimize communication:






This is the animation showing how it would work in situ.

Taking this further the online promotion would be featured on all major websites, social media networks and generally anywhere that a large percentage of society would visit.
I designed it to animate on the NHS website:







This is the animation for the online promotion.
It would flicker between the shapes/text and the final message, ensuring that viewers would pick up the clarity of what was being spoken.

I feel that I have chosen suitable media to promote this campaign. I have specifically chosen them to suit the needs and daily life of my viewers ensuring that the campaign will be noticed.
As the more people that become aware will rate the success of how communication will be improved.

I now feel that taking my project from Silence part 1&2 has been very successful and there is a different appearance and visual style that makes this a cutting edge campaign. It is clean, not too educational but the purpose of the colours and delicacy suit the fragility of the mouth shapes and enhance their importance.

The actual mouth shapes have excelled my expectations, they have now become more defined and word like than previous designs. Still keeping their beauty that I find so intriguing.

It has been a great project to fully grasp and feel that I have actually achieved something. It has reached all potential goals set and more....it is effective, cutting edge with an actual purpose and meaning.

PERSONAL PROJECT: DEAF AWARENESS CAMPAIGNS

As part of my personal project I have decided to focus on a less educational aspect and more visual/graphical design to create a cutting edge awareness campaign that will make deaf and non-deaf people more aware of the difficulties deaf people face.
As there is limited material available I want to re-introduce it back into society in a powerful and effective way to stop people in their tracks.

Here are a few from NFD Org, New Zealand. These campaigns are the most visual I have seen but focus on deafness more so than I was going too. My design will incorporate Lip Reading aswell, highlighting the difficulties deaf people face.

'Protect your hearing', highlighting Mp3 players can seriously damage your hearing. A copy of the Ipod design but with a serious tone. Very influencial to a younger audience.

Again, more facts out hearing damae. The posters quote the decibels of a large object compared to a household object e.g. passing train to a blow dryer.


These are my favourite, they are using text to demonstrate the difficulties deaf people face when trying to talk to someone e.g. turning your face while speaking and not speaking clearly.

Shouting also doesnt help a deaf person as it makes them feel uncomfortable.



My designs are going to use my original re-designed mouth shapes. These linear lines show the contours and movement of each shape. I have started to work on flash as a beginning idea was to make it into an interactive poster/billboard. The mouth shapes would tune in to people talking and replica what they were saying. Obviously society wouldnt be able to understand them, similar to the difficulties deaf people face. It is about turning the tables, putting deafness and lip reading first, making people more aware.