As part of my research for the METRO brief, it reminded me of the 2009 adverts for McDonalds where they were advertising the new early morning time openings they were starting. The advert has individuals going to work but doing really obvious things wrong e.g. walking up the escalators the wrong way etc. I personally think it is really good, it makes me people more aware of what McDonalds can do for you and how it can improve your life.
It reminded of an idea I had, e.g. 'Start the day with Metro' a very obvious and not the most exciting or motivational!!