Saturday, 1 May 2010

Magners "Pear Shaped"

"Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.

The campaign is designed to look like it has been posted incorrectly aiming to make passers by look twice."

Agency : The Red Brick Road

I saw the new Magners campaign in my home town, very eye catching and definitely caught my attention. The realistic mistakes actually look very cleverly done, but it brings to my attention - do they do anything new or do they bring the brand name to the front?

I do really like the playful attitude it is promoting - able to relate and respond to it.

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