Released in February 2009, this superb animation is a favourite of mine. There are so many adverts competing for the same product that is it no surprise British Gas succeed.
The animation connects with us on a human level, clever with the narrative and how they promote themselves, I love the world they create and how we can depend on them.
Visually it is stunning, British Gas have touched upon this in previous TV adverts but never on this scale. Created by agency CHI AND PARTNERS they excel themselves, and I hope to see more of this in the future.